Archive for June, 2006

3 most common misconceptions on Internet marketing

Thursday, June 8th, 2006

Internet marketing is quickly becoming a main stream way of making money. There are literally hundreds of new Internet marketers “borned” every day. Many more are only starting to learn about Internet marketing.

Unfortunately a vast majority of people don’t succeed. And it is in many cases because they are victims of one or more of the three main “lethal” misconceptions on Internet marketing. These three misconceptions are discussed in this article…

1. All the Gurus have succeeded overnight and if I don’t, it means I’m not meant to be in the Internet marketing business…

I hope you are very aware that this statement is a complete hogwash. There isn’t a successful Internet marketer that became rich overnight. Many of them spent countless nights behind the computer studying and they probably bought just about every ebook they could get  their hands on.

Yes, some succeeded in 6 months, some took a few years, but none did it overnight! And you probably won’t too (sorry to say it in such a way… in reality there’re always chances you could make it overnight without any work, but they are very slim!).

So, what you can do right now to correct this faulty assumption and start making it really big?

You could make a plan! If you’ve been studying (and I mean actively) Internet marketing for at least 6 months, then you probably already know what to do. Just sit down and write a plan… You know the saying: “He who fails to plan, plans to fail!

Write your goals… Do you already have a web site? Write a goal of getting 200 visitors a day in two months. Then write a strategy… Going for MSN first, then Yahoo! while waiting for Google to give your site a glimpse; forum advertising (write quality articles and post them or genuinely help people ad put your site in the signature) — incidentally, this technique works wonders when you use it correctly. I’ve had up to 30 unique visitors a day from a single forum! Imagine posting on ten, twenty…; Post articles to article directories etc…

Do one or two things a day… EVERY DAY and you’ll soon (within a month) see massive results. This is soooooo hard to understand for some people it almost makes me cry every now and again. But then I remember that it’s actually good for me — A bigger share of the billions that are being made every day — FOR ME :)

Anyway, the moral of this first misconception is: don’t go chasing for those “opportunities” all the time. You’ll end up frustrated and broke. Just make a solid plan and stick to it!!! Chunk your work down to pieces — do a little every single day! If you can afford it, hire someone else to do the work for you — be the project manager, not a mere worker…

2. It’s too hard to create a product and sell it online…

Now this is the second most common misconception when it comes to making money online.

In reality, it’s very easy to create “a” product. It’s a little harder to create a great product, but worth it many times over. Product creation consists of 4 easy steps and if you follow them thoroughly, you can literally have a product ready and selling within a month!

Here’s what you have to do:

  1. Research the topic you wish to write about (create a .PDF ebook)/talk about (create an MP3)/show (create a video). This is an important step and can also be a lot of fun. Make sure there’s a market for what you want to write about. Do some search — Google is a great start. Search your key term and work from there. If there are millions of sites competing for your topic don’t worry — write about some specific aspect of the more general topic. For example… instead of writing about Internet marketing, write about “How to make money with blog comments the right way”. Be more specific, dig deeper — look for sub-niches!
  2. Learn what particularly people want to know about your topic. Join ten forums on our niche and look for frequently asked questions. Read blogs on the topic. It’s a good idea to read relevant magazines — they do a ton of research on what their readers are interested in!
  3. Write your sales letter (yes, even before you write your book!). This will make you more creative and you won’t be limited to what you’ve already written. Make it a good sales letter and promise a lot. Then start creating your product and fulfill every promise you made in the letter and then some. This step takes the most physical work. You can even hire someone to do it for you. Go to http://www.elance.com or http://www.rentacoder.com and place a job. You should come through with less then $500. You can get excellent deals there. Just be specific with what you want.
  4. Set up an account with clickbank and start selling. Yes, it’s that easy. You won’t be an overnight success this way, but it will take off eventually. At first you’ll have to do all the promotion on your own, but in a matter of months you’ll start seeing affiliates selling your product. It’s the most wonderful site you can imagine :-)

This is basically it. You have to get a lot more involved and technical if you want to make a massive launch — the ones we see only a few of every year. But it is possible. And by the way — people are usually online from 5 to 10 years before they do such a massive launch. Before that they study hard and make a lot of contacts. This is something I talked about in the previous “misconception”.

Oh, one other related thing to this misconception… many people think they must get a special permition from the gurus or whomever to create a product. This was actually a hard one for me to get — you don’t need anyone’s approval. You’re your own master –after all this is why you want to make money from home, right? 

3. There’s absolutely no way I can ever make it so huge online as some guys I know about…

Internet is vast. There are hundreds of millions of people already online and several hundred thousand join the community every day. Do you mean to tell me  that right now there isn’t 10.000 people from all those people that are willing to pay $100 for your product? Sure there are. Many more in fact. You just have to know how to get to them — this is where experience and know-how comes into play…

Study hard and one day very soon you’ll get a million dollar idea. Honestly. Meanwhile create multiple streams of income. create 5 sites that bring in $1000 a month — that’s $5000 a month. Or, if you think it’s more realistic — create 10 sites that bring in $100 a month. Find out what works (read this blog, buy some good ebooks on how to make money online — see the recommended ebooks section of this blog) and then multiply it. Repeat as many times as you want!

I hope now you look at Internet marketing with a slightly different perspective. It isn’t as hard as it seems after a few months of actually doing it and it also isn’t as easy as it seems before you start doing it. But after a while when you get a hang of it and when you really GET IT, it becomes amazingly simple to make money online.